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الدرب الاصيل is contemporary cultural souvenir and decorative piece developed to bridge Saudi Arabia’s rich historical roots with its ambitious modern future. The design artfully illustrates a camel journeying between Riyadh’s historic mud-brick architecture and its iconic modern skyscrapers, serving as a living symbol of a cultural legacy moving steadily through time. This project aligns with the cultural preservation goals of Saudi Vision 2030, which aims to honor national identity and celebrate the Kingdom's heritage in an innovative, artistic form.

(The Authentic Path)

درب الاصيل

الغراز

algeraz

Al-Gharaz An innovative vase project that revives a forgotten story from Saudi heritage. Inspired by the traditional knots and symbolism of the Asiri scarf, it beautifully blends cultural legacy with modern design.

I partnered with Raseel Gifts to evaluate and optimize their commercial product line. I conducted a thorough design audit to identify functional and aesthetic areas for improvement, then developed innovative redesign concepts.

Redesigning for Raseel Gifts